AI Insights · Timothy · October 2025
Top 5 iOS Subscription Games in the UK: Q3 2025 Performance
Explore the Q3 2025 performance of the top iOS subscription games in the UK, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2025, several subscription-based games on iOS in the United Kingdom showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the top five games.
Squid Game: Unleashed saw a decline in weekly downloads, starting at approximately 28K and dropping to around 660 by the end of the quarter. However, weekly active users peaked early at about 47K before gradually decreasing to 10.8K.
Storyteller experienced a surge in downloads mid-quarter, reaching over 8K, then declining to 1.6K. Active users increased steadily, peaking at 13.1K before slightly dropping to 8.5K towards the end of September.
Football Manager 2024 Mobile maintained relatively stable weekly downloads, peaking at 5.1K. Revenue fluctuated, with highs around $5.5K and lows near $3.5K. Active users remained robust, consistently over 60K, with a peak at 74K in early September.
World of Peppa Pig NETFLIX showed variability in downloads, peaking at 3.8K in August. Revenue was minimal, with occasional peaks. Active users exhibited a steady increase, ending the quarter with approximately 10K.
Farming Simulator 23 NETFLIX had modest download numbers, peaking at 2.6K. Despite no revenue, active users remained high, maintaining over 88K throughout the quarter.
These insights, derived from Sensor Tower's data, highlight the dynamic nature of the iOS gaming market in the UK. For more detailed analysis, visit Sensor Tower's platform.
